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Macy’s Believe Campaign 2018

cartoon picture of a red mailbox and a little brunette girl putting a letter in the mailbox
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The holidays, and the hope and charity they inspire, are upon us. It’s the time of year for giving, sharing and… believing. Once again, Macy’s is calling on all those in the Lexington community who believe in the magic of the season to join in the effort of their iconic Believe campaign, benefiting Make-A-Wish Foundation which launches on Friday, Nov. 2.

gold old fashioned scale with Believe on itFor 11 years, Macy’s Believe campaign has defined the season of giving. Here’s how it works: Macy’s will donate $1 up to $1 million to Make-A-Wish for every letter to Santa they receive from Nov. 2 through Dec. 24, whether dropped into Macy’s signature red mailboxes in retail stores around the country or submitted online at. This Macy’s donation makes so many wishes come true for children facing critical illnesses, and these granted wishes have the power to help children become stronger, more energetic and more willing to fight their illness.

To ensure more wishes are granted, we’re asking the Lexington community to show they Believe. Best part letter writing is free, simple, and fun for everyone. A perfect addition to anyone’s holiday traditions.

Former Wish Kid now in college gives back to Make-A-Wish. Hannah Thornsberry, currently a junior at University of Kentucky, was a Wish Kid when she was in high school and had a brain tumor and shunt. She was originally recommended for a wish, but felt there were others worse off than her and turned it down. Later, she and her brother were traveling with their school, Lexington Christian Academy, to China.
Hannah’s shunt failed and the plane had to make an emergency landing in Canada where she remained in a coma. Again, she was recommended for a wish, and this time she accepted her wish to go to Hawaii and meet the cast of Hawaii Five-O.

Hannah is an excellent example of a Wish kid surviving and living a happy, healthy life. She recently sang the National Anthem for Make-A-Wish Day at Keeneland, and works with Make-A-Wish to speak to other high school students. She is also currently a member of the University of Kentucky chorus.



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